Wikitoro author Wikitoro Team Written by Wikitoro Team
Updated Mar, 2024

eToro employs a diverse range of advertising strategies. They leverage sponsorship deals, online banners, social media promotions, news media features, display advertising, and TV commercials. Additionally, they utilize ads in transit stations and print media to further amplify their brand presence.

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You've likely encountered eToro advertising materials or creatives, be it online or offline. Given eToro's significant investment in marketing, it's no wonder their ads are ubiquitous. If you're keen to understand the diverse advertising avenues eToro employs, here's a comprehensive breakdown as per my experience and analysis:


Sponsorship Deals

Over time, eToro has forged sponsorship deals with prominent sports clubs, athletes, and teams. Their partnerships span entities like SK Slavia Prague, Premiership Rugby, Isuzu UTE A-League Men, and Liberty A-League Women.


Online Banner Ads

Banner advertisements are a staple in eToro's advertising toolkit. Predominantly, these banners populate websites related to online trading services, encompassing stocks, crypto, commodities, and more. Additionally, they're featured on affiliate platforms, independent sites, influencer pages, and partner websites, essentially anywhere that resonates with their brand.


Social Media Advertising

eToro leverages its official accounts on platforms like Facebook, Twitter, and Instagram to disseminate its advertisements, ensuring a robust digital footprint. While they do also have a LinkedIn account, I noticed that they are not using this platform for advertising but rather for hiring purposes only. 


News Media

eToro's prominence in the online realm is further bolstered by features and articles across various news outlets and financial platforms. Their brand has graced global agencies like Reuters, The Sun, City A.M., and esteemed business platforms like Forbes. Notably, eToro has been spotlighted on:

  • Financial Times
  • Yahoo Finance
  • Business Insider
  • MarketWatch
  • Finance Magnates
  • Finextra
  • Nasdaq
  • Investopedia
  • LeapRate

Moreover, eToro's announcements frequently appear on top-tier press release services like PRNewswire and PR Web.


Display Advertising

According to SimilarWeb's analysis, over 500 publishers currently refer visitors to, underscoring its vast online reach.


TV, Stations, Print, and Cinema Ads

Beyond the digital realm, eToro's advertising campaigns extend to TV commercials, transit station displays, print media, and cinema advertisements.



In essence, that encapsulates eToro's multifaceted advertising strategy. This comprehensive approach ensures their brand remains at the forefront of the trading world.



eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply. Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

Wikitoro author Wikitoro Team About Wikitoro Team

The Wikitoro Team is a dynamic group of five seasoned eToro traders who have been actively using the platform since 2018. As pioneers in establishing the Wikitoro wiki site, we are dedicated to ensuring the accuracy and reliability of the information we provide. Our team regularly verifies data and content from our authors and contributors, taking turns to meticulously review each piece. Our commitment is to offer our readers factual and precise information, reflecting our extensive experience and deep understanding of the eToro platform.

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51% of retail investor accounts lose money