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Wikitoro author Nick Zelver Written by Nick Zelver
Wikitoro fact checker Wikitoro Team Fact checked by Wikitoro Team
Updated Feb, 2024

Insight

eToro, a prominent player in the financial trading sector, has actively engaged in diverse advertising and sponsorship ventures. These collaborations span across various domains, involving notable personalities, celebrities, and organizations. As it continues to broaden its global sponsorship portfolio, it leverages a multitude of marketing channels for promotion.

Drawing from my background in the advertising industry, I was intrigued to delve into the marketing strategies and partnerships eToro has employed. My exploration revealed the extensive efforts they have invested in marketing its services, both digitally and traditionally. The strategies are not only varied but also innovative, reflecting their commitment to brand awareness and engagement.

For those curious about the advertising tactics and methodologies that this broker has utilized, I've compiled a comprehensive overview. This includes intriguing statistics and data to provide a deeper understanding of eToro marketing dynamics.

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Different Types of Advertising

So what are the different types of eToro advertising that were implemented to elevate its brand presence. My research has identified several key strategies currently in play:

  • Sponsorship Deals
  • Online Banner Ads
  • Social Media Advertising
  • News Media
  • Display Advertising
  • TV, Stations, Print, and Cinema Ads

 

Emphasizing Sports Sponsorships

eToro has strategically positioned itself in the sports world through numerous sponsorship deals with prominent sports clubs, athletes, and teams. These partnerships have been instrumental in enhancing their brand's visibility and appeal. Here's a closer look at some of the key sponsorship agreements they have secured:

 

Pioneering Partnership with West Ham United FC

eToro's venture into Premier League football sponsorships began with a landmark 3-year deal with West Ham United, initiated in June 2015. This agreement, commencing with the 2015/16 season, marked West Ham United's first official partnership with a social trading platform.

As of now, this collaboration continues to thrive, with eToro serving as the Official Online Trading Partner of the club. The partnership encompasses both the men’s and women’s teams, signifying eToro's commitment to expanding its influence in women's sports, particularly within the Barclays Women’s Super League (WSL). This move not only reinforces eToro's dedication to sports sponsorships but also highlights its support for gender diversity in sports.

 

Notable Past Partnerships

eToro has engaged in several noteworthy collaborations and sponsorship deals in the past. While these partnerships have since concluded, they played a significant role in eToro's marketing and brand development strategies. Below are some of the key collaborations that stand out:

  • Gaël Monfils - A Unique Ambassadorship: In October 2017, Gaël Monfils, the renowned French professional tennis player, opened an account with eToro and began trading. By May 2018, this relationship evolved into a formal collaboration, with Monfils becoming a global ambassador. His investor profile was made publicly accessible, allowing other traders on the platform to view and learn from his trading strategies.
  • Eintracht Frankfurt - A Strategic Football Partnership: In July 2018, they entered into a partnership with Eintracht Frankfurt, a prominent German football club known for its participation in Bundesliga, Germany's top-tier league. This partnership, which lasted until June 30, 2020, spanned the 2018/2019 and 2019/2020 seasons. It provided eToro with valuable TV advertising opportunities and the placement of the brand logos within the stadium during home matches.
  • Innovative Deal with English Premier League Teams: August 2018 marked a groundbreaking moment with a multi-club deal involving several Premier League football teams, including Tottenham Hotspur, Newcastle United, Crystal Palace, Leicester City, Southampton, Brighton & Hove Albion, and Cardiff City. Facilitated by sports marketing agency SportQuake, this was the first deal of its kind where the payment to the soccer league was made in Bitcoin instead of traditional fiat currency. The partnership continued into the 2019-20 Premier League season with four of the original teams and two additional teams, Aston Villa and Everton.
  • American Racing KTM - Revving Up MotoGP Sponsorship: In May 2019, they announced a sponsorship deal with MotoGP Team American Racing KTM. This agreement for the remainder of the 2019 season granted eToro digital rights associated with the American Racing brand. The partnership supported riders Iker Lecuona and Joe Roberts, with the brand logo prominently displayed on their racing outfits and motorcycles.
  • Rugby Australia - A Three-Year Sporting Alliance: They entered into a three-year sponsorship deal with Rugby Australia in 2021. This agreement made eToro the naming rights partner for all inbound Tests, including prestigious events like The Rugby Championship. The partnership also included eToro logo placements on official team branding and on the back right of the Wallabies' shorts.
  • Kristian Nairn - A Game of Thrones Connection: In October 2018, the brand collaborated with Kristian Nairn, famed for his role as Hodor in "Game of Thrones." This partnership involved an ad campaign created with BBR Saatchi & Saatchi. The campaign's highlight was a YouTube video titled “eToro presents: HODL (Featuring Kristian Nairn),” which cleverly integrated the popular HODL internet meme. The video has amassed over 1.2 million views.
  • Alec Baldwin - Promoting CopyTrader: American actor and producer Alec Baldwin became the face of their CopyTrader feature in 2019. A promotional video, released on October 29, 2019, featured Baldwin explaining how to use CopyTrader. The ad, which has garnered over 2.8 million views, creatively uses a sock puppet to represent a novice trader.

 

Closing Thoughts

And that brings us to the end of our exploration into eToro's advertising endeavors. The diversity and creativity of their marketing strategies are truly remarkable. From sports sponsorships to celebrity endorsements and innovative digital campaigns, this broker has demonstrated a keen understanding of effective brand promotion in a competitive market.

So what's my take on this? This extensive investment in varied advertising avenues not only reflects their commitment to reaching a broad audience but also underscores its stability and reliability as a brand. And with that substantial capital allocated for marketing initiatives, it's a clear indicator that eToro has a robust financial footing and it has a serious approach to business.

 

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply. Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

Wikitoro author Nick Zelver About Nick Zelver

Nick is the Senior Content Editor at Wikitoro.org with over 15 years in online marketing. A graduate of Toronto Metropolitan University, he has strategized for More Sales Inc. and led online sales at GlassesUSA.com. His journey through digital marketing, e-commerce, and account management has equipped him with a unique perspective. Every article he pens is infused with his real-world experiences, aiming to guide and inform readers.

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