Wikitoro author Nick Zelver Written by Nick Zelver
Wikitoro fact checker Wikitoro Team Fact checked by Wikitoro Team
Updated Mar, 2024


Welcome to an insightful exploration of eToro's marketing initiatives. As someone with a background in marketing, I've delved deep into the strategies and tactics that they are employing to enhance their brand visibility and connect with its audience. This article aims to shed light on the dynamic and multifaceted approach eToro takes in its marketing efforts.

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51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.


Advertising Methods

As per my analysis, they currently employ a diverse array of eToro advertising methods to bolster their brand presence. My research has uncovered several key strategies that stand out:

  • Sponsorship Deals: They have smartly tapped into the world of sports by forging sponsorship deals with well-known sports clubs. This not only boosts their visibility but also aligns their brand with the excitement and passion inherent in sports.
  • Online Banner Ads and Display Advertising: The digital realm looks to be their primary focus, with strategic placements of banner and display ads across various online platforms. These ads are designed to catch the eye and draw potential users to their services.
  • News Media and Social Media Advertising: eToro effectively utilizes both news media and social media channels for advertising. This dual approach allows them to reach a broad audience, from those seeking in-depth financial news to casual social media users.
  • TV, Stations, Print, and Cinema Ads: They havn't overlooked traditional media. Their presence in TV commercials, print media, and even cinema ads ensures they capture the attention of a diverse demographic, from millennials to older generations.


eToro Partners Program

eToro extends its marketing reach through the eToro Partners program, an official affiliate initiative. This program is a win-win for both this broker and its partners. Here’s how it works:

  1. Commission-Based Earnings: Partners earn commissions by promoting the brand through various channels. When someone clicks on a unique partner link, registers, and funds their eToro account, the partner earns a commission.
  2. Verification Process: The Partners team diligently verifies each conversion, ensuring the authenticity and validity of each new user brought in by the affiliates.
🧐 Here's my take: In comparison with other brokers that also have similar affiliate programs that I've previously studied, I've noticed that eToro is more organized and it brilliantly showcases their innovative marketing approach, adeptly leveraging partner networks and influence to significantly expand their reach.


Social Media Platforms

Undoubtedly, eToro social media presence is strategic and impactful, characterized by active, engaging profiles across major platforms, effectively connecting with a diverse audience:

  • Facebook, Twitter, and Instagram: Through these platforms, eToro engages with a vast audience, sharing updates, insights, and engaging content that resonates with both seasoned traders and novices.
  • YouTube and LinkedIn: eToro utilizes these platforms to provide educational content and professional networking opportunities, thereby appealing to a more niche audience interested in in-depth financial knowledge and career growth.


In summary, eToro employs a mix of traditional and contemporary marketing strategies to effectively target a broad audience. Considering all aspects, it's clear that their innovative methods, particularly in digital marketing and the Partners Program, distinctly position them in the competitive landscape of online trading and finance.


eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply. Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

Wikitoro author Nick Zelver About Nick Zelver

Nick is the Senior Content Editor at with over 15 years in online marketing. A graduate of Toronto Metropolitan University, he has strategized for More Sales Inc. and led online sales at His journey through digital marketing, e-commerce, and account management has equipped him with a unique perspective. Every article he pens is infused with his real-world experiences, aiming to guide and inform readers.

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51% of retail investor accounts lose money