Wikitoro author Mike Druttman Written by Mike Druttman
Wikitoro fact checker Nick Zelver Fact checked by Nick Zelver
Updated Mar, 2024

My Verdict

The decision to choose eToro should be based on individual trading needs and preferences. Its social trading platform and ease of use make it an excellent choice for beginners and those interested in a community-driven trading experience. However, more experienced traders might seek platforms with more advanced tools and resources.

Its evolution from a simple visual FX platform to a comprehensive trading ecosystem demonstrates that it is indeed serious in terms of innovation, user experience, and market adaptability. Each phase of its development has brought significant improvements and new features, catering to a wide range of user needs and preferences.

Overall, based on these factors, eToro stands out as a comprehensive, user-friendly, and secure trading platform. Its unique blend of social trading, diverse investment options, and a strong regulatory framework positions it as the best overall choice for traders seeking a reliable and dynamic trading experience.

OVERALL SCORE: 9.34/100

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51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

 

 

Introduction: Key Considerations for Selecting eToro

As a trader with years of experience in assessing various trading platforms, I understand the critical factors that influence a user's decision to choose a platform like eToro. This analysis highlights the pivotal aspects that make this broker a preferred choice for many traders.

Pros

  • Innovative social trading feature
  • User-friendly interface
  • Diverse investment portfolio
  • Regulated and licensed
  • Unlimited demo account
  • 0% commission on real stock trading
  • Low minimum deposit requirement

Cons

  • Withdrawal and non-trading fees
  • Limited advanced tools for seasoned traders
  • No phone support
  • Limited research resources

 

Onboarding Involves Two Stages: Initial Sign-Up and Account Verification

The initial sign-up process was straightforward, requiring only a few basic details:

  1. A chosen username
  2. A password
  3. An email address to link with the account
eToro registration page
eToro registration page

The more time-consuming part was the account verification. This involved following instructions sent via email to authenticate my account, a process that took about 15 minutes.

It's important to note that verification requires submitting a clear copy of a government-issued ID and a billing statement showing your current address. Ensure that the information on these documents matches exactly to prevent any complications.

In my case, I once submitted a bill with a typo in the address, which didn't match my provided details, leading to a request for an alternative bill with the correct address. Fortunately, I had another bill, from my electricity provider, which resolved the issue without further delay.

Get on-boarded!

51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

User Onboarding Process: 9.3/10

 

User-Friendly Interface: Simplifying Trading for Everyone

eToro's platform is designed with simplicity in mind. Its user-friendly interface is a standout feature, particularly beneficial for those new to trading. The dashboard is easy to navigate, making the process of buying, selling, and monitoring investments straightforward and accessible.

eToro web platform
eToro web platform

The user interface strikes a balance between offering complex functionalities and maintaining usability. Its intuitive design is suitable for beginners, while its comprehensive features satisfy the demands of advanced traders.

 

Platform Uptime: Reliability in Numbers

As per my constant monitoring of the eToro Status page, the platform’s uptime ranges from 99% to 100%, ensuring consistent accessibility for traders, a critical factor in the fast-paced trading environment.

eToro platform uptime rate
Service Uptime Rate
Login & Registration  100%
Daily Change 99.52%
Stop Loss 100%
Take Profit 100%
eToro Money 100%
Search 100%
Fees 100%
Blockchain Network 100%

The platform also does well when it comes to personalization and user preferences. You can set custom alerts for market events or price movements, and the platform offers content and suggestions based on your trading behavior or preferences.

 

Key Insights from My In-Depth Platform Performance Analysis

  • Uptime: Consistency of the platform's operation without crashes or significant downtime.
  • Resource Usage: Efficiency of the platform in terms of computer resource usage (CPU, memory).
  • Scalability: Ability of the system to handle high volumes of trades and data without performance degradation.

Platform Navigation and Design: 9.8/10

 

Evaluating the Platform’s Real-Time Data Accuracy and Speed

The platform demonstrates commendable performance in data accuracy, with price feeds and market data accurately mirroring real-time market conditions.

Based on the tests I did, it showed minimal delay in data transmission. In comparisons with market prices from established data providers like Bloomberg, CNBC, and Financial Times, discrepancies were observed only occasionally.

eToro market data compared with Bloomberg, CNBC and Yahoo
eToro market data compared with Bloomberg, CNBC and Yahoo

So, what does this mean? This indicates a generally reliable level of latency in the platform's data delivery.

Real-Time Data Accuracy and Speed: 9.3/10

 

Mobile App Performance: Trading on the Go

With the rise of mobile technology, eToro's mobile app is a significant advantage. It offers the same functionalities as the desktop version, allowing users to manage their investments anytime, anywhere.

In terms of speed, I discovered that the app downloads on average in under 30 seconds on standard broadband connections. In addition, trades on the mobile app are executed with a minimal delay, averaging around 1.1 seconds.

 

Mobile App Consistency

The mobile app mirrors the functionality and design of the desktop platform. This consistency across devices ensures a seamless user experience, enabling traders to switch between devices without a learning curve, essential for those trading on-the-go.

eToro mobile app
eToro mobile app

Based on my recent research, user satisfaction for the app, as reflected in app store ratings and reviews, continues to be high. The following are the latest statistics I gathered from the app's download pages on both Apple's App Store and Google's Play Store.

Mobile App Experience: 9.7/10

 

Advanced Trading Tools: Cutting-Edge Features

What I really liked about the platform is that it’s equipped with advanced trading tools that cater to both novice and experienced traders.

  • The platform offers features like stop loss, take profit, and leveraged trading, which are essential for risk management and strategic trading.
  • The technical analysis tools, including a variety of charting options and indicators, are robust and on par with industry standards.
  • There are a variety of chart types and timeframes available for detailed analysis.
  • There’s an option to customize and save chart layouts and analysis templates.

Risk Management and Analysis Tools: 8.9/10

 

Portfolio Diversification: Exploring the Extensive Range of Investment Options

Embracing the wisdom of not putting all your eggs in one basket, I've always valued portfolio diversification. I was pleased to find that this platform offers a broad spectrum of investment opportunities with over 3,000 instruments, catering to the needs of both cautious investors and those looking for more dynamic trading options.

eToro assets
eToro assets

eToro stands out with its comprehensive array of assets, which includes:

  • Stocks
  • Currencies
  • Commodities
  • Indices
  • Crypto
  • Exchange-Traded Funds (ETFs)

This diverse selection meets various investment styles and strategies, enabling users to diversify their portfolios effectively within a single platform. It's an essential feature for those seeking a comprehensive, all-in-one trading solution.

 

Innovative Social Trading: A Game Changer in the Industry

eToro's platform includes a feature known as social trading, which allows users to observe and potentially replicate the trades of more experienced investors. This function can be particularly beneficial for newcomers to the trading world, offering them a chance to learn through observation and practice.

eToro CopyTrader
eToro CopyTrader

The platform's social trading aspect, particularly its CopyTrader system, enables users to automatically mirror the trades of selected investors. This approach to sharing trading strategies and portfolio management techniques is a notable feature in the fintech industry, though its effectiveness can vary based on individual circumstances and market conditions.

 

Key Statistics

  • CopyTrader Success Rate: Data suggests that approximately 78% of trades copied on the platform result in profitable outcomes. However, this figure should be considered in the context of market variability and individual trading goals.
  • Active Social Trading Community: eToro reports having over 20 million users engaged in its social trading feature, indicating a significant level of participation and a collaborative trading environment.

While this feature offers learning opportunities for beginners and fosters a community atmosphere, it's important for users to approach social trading with an understanding of the risks involved and to consider their individual investment strategies and goals.

Range and Depth of Market Instruments: 9.1/10

 

Automated Trading Alternatives on a Proprietary Platform

This proprietary trading platform does not support MetaTrader 4 or 5, and consequently, it does not facilitate the use of Expert Advisors (EAs) or other algorithmic trading scripts typically employed in automated trading.

However, the platform compensates for this with its copy trading feature, which I perceive as a viable alternative to using EAs. This feature streamlines the trading process, allowing users to select a trader they prefer, set their investment amount, and commence copying the trades of the chosen trader.

This approach can be particularly appealing for those who wish to bypass the complexities associated with EAs and other automated trading robots, offering a more straightforward method of engaging in trading activities.

Algorithmic and Automated Trading Support: 8.1/10

 

Demo Account: Risk-Free Practice

For users hesitant to invest real money, eToro offers a demo account loaded with $100,000 virtual funds. This allows new traders to practice strategies and get comfortable with the platform's functionalities without any financial risk.

eToro demo account
eToro demo account

The availability of a demo account with virtual funds is a significant advantage for beginners, allowing them to practice and hone their trading skills without financial risk. This tool is well integrated into the learning process for beginners.

Open demo

51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

Demo Account Quality and Availability: 10/10

 

Execution Speed: The Pulse of Trading Efficiency

eToro's average order execution time stands at approximately 1 second, aligning with industry standards for retail trading platforms.

  • Real-Time Data Streaming: The platform updates financial data in real-time with a latency of less than a second, crucial for high-frequency trading and timely decision-making.
  • Order Execution: It ensures timely and reliable execution of trades, reflecting speed and dependability.
  • Slippage: I noticed that the platform experiences slippage occasionally, with its impact varying in both normal and volatile market conditions.
  • Speed: The platform maintains a high speed in order execution, effectively handling both normal and volatile market scenarios.
  • Accuracy: Orders are typically executed at the requested prices, demonstrating minimal slippage.
  • Reliability: It consistently executes orders with a high degree of reliability, with infrequent errors or failures.

Execution Speed and Quality: 9.4/10

 

Fee Structure: Understanding the Costs

One commendable aspect of eToro is its transparency regarding fees, which is vital for users to make well-informed trading decisions. While eToro info provides free stock trading, it's important for users to be aware of other potential costs, such as withdrawal and inactivity fees.

 

Understanding the Fee Structure

  1. eToro's fee structure, including various charges associated with trading, is presented clearly on the platform.
  2. This level of transparency is crucial as it helps in building trust and enables users to plan their trading activities without the worry of encountering unexpected expenses.

Such clarity in fee disclosure is beneficial for users, allowing them to fully understand the financial implications of their trading decisions.

Overnight fees indicated on the eToro platform
Overnight fees indicated on the eToro platform

Trading Costs and Fees: 8.9/10

 

Educational Resources: Empowering Traders

eToro offers a variety of educational materials through the eToro Academy, catering to traders seeking to broaden their understanding of the markets and trading techniques.

 

Available Learning Resources

  • Webinars: These provide an interactive platform for discussing various trading-related subjects.
  • Courses: Offered in a structured format, these are designed to cater to traders at different skill levels.
  • Articles: Written pieces that delve into market trends and trading strategies.
  • Tutorials: Practical guides on how to navigate and utilize the eToro platform.
  • Digest & Invest by eToro: This podcast series covers a range of topics pertinent to trading.

It's noteworthy that these educational tools are integrated within the platform, potentially offering convenience to users who wish to access learning materials directly through their trading interface.

Learning Resources and User Education: 9.2/10

 

Customer Support: A Helping Hand When You Need It

eToro's customer support system aims to provide assistance for user inquiries and issues. The platform offers resources like FAQs and user guides for immediate help.

 

Response Times and Access

  • The general response time for customer queries is within 24 hours.
  • eToro Club members can experience faster response times, often under 2 hours.
  • Non-Club members or those not meeting certain tier balance requirements may not have access to personalized account management services.

In my experience as a Gold member, I had access to an account manager, Robert, who was efficient and knowledgeable in addressing queries. However, it's worth noting that live chat support is only available on weekdays, and there is no phone support option.

Despite this, many users might find the integrated live chat feature on the platform convenient and in line with current digital communication trends.

Customer Interaction and Support: 9.4/10

 

Security and Regulation: Trading with Peace of Mind

Security is paramount in online trading and the good news is that eToro adheres to strict regulatory standards and employs advanced security measures to protect user data and funds, providing users with peace of mind. This compliance is crucial in an industry where trust and reliability are paramount.

eToro regulation and licenses
eToro Entity Regulator License
eToro (UK) Ltd Financial Conduct Authority (FCA) Firm Reference Number 583263
eToro (Europe) Ltd Cyprus Securities Exchange Commission (CySEC) Licence Number 109/10
eToro (ME) Limited Abu Dhabi Global Market (ADGM)’s Financial Services Regulatory Authority (FSRA) Financial Services Permission Number 220073
eToro AUS Capital Limited Australian Securities & Investments Commission (ASIC) Financial Services Licence Number 491139
eToro (Seychelles) Ltd. Financial Services Authority Seychelles (FSAS) License Number SD076
eToro USA LLC Financial Crimes Enforcement Network (FinCEN) FinCEN Number 31000204884179

This broker's adherence to regulations by multiple financial authorities provides users with a sense of security and trust, a crucial factor in the choice of a trading platform.

Regulatory Compliance and Security: 10/10

 

The Notable Evolution of the Platform Through the Years

Since its inception in 2007 as a visual FX trading platform, eToro has significantly evolved, catering to a wide range of traders. Initially, it simplified forex trading for beginners with a user-friendly interface, broadening its appeal. In 2009, they introduced WebTrader and then a major innovation came in 2010 with OpenBook, the first social trading platform, enabling users to follow and copy successful traders, democratizing trading knowledge.

Adapting to mobile trends, they launched a mobile app in 2012, enhancing trading flexibility. The platform expanded in 2013 to include stock trading, allowing for more diversified investment portfolios. In 2015, they merged WebTrader and OpenBook, creating a unified, efficient platform that combined trading and social networking.

The evolution continued with the transformation of CopyFunds into Smart Portfolios in 2016, offering thematic investment strategies. Recognizing the rising interest in digital currencies, eToro added cryptocurrency trading in 2017. In a move towards cost-efficiency, eToro introduced zero commission on real stock trading in 2019.

 

Competitor Analysis: Comparing Top Trading Platforms

Feature/Platform eToro TD Ameritrade Robinhood Interactive Brokers
Social Trading ✔️ ❌ ❌ ❌
Commission Fees Low None None Low
Investment Options Extensive Extensive Limited Very Extensive
User Interface User-Friendly Advanced Simple Complex
Educational Resources Moderate Extensive Limited Extensive
Mobile App High Quality High Quality High Quality High Quality
Market Research Tools Basic Advanced Basic Advanced
Suitable For Beginners to Intermediate All Levels Beginners Advanced Traders

 

Scenario-Based Recommendations

  • For Beginners: eToro and Robinhood are both excellent choices. eToro's social trading feature provides a learning advantage, while Robinhood's simplicity and commission-free model make it easily accessible.
  • For Advanced Traders: Interactive Brokers offers a wide range of tools and investment options that cater to the needs of experienced traders.
  • For In-Depth Research and Learning: TD Ameritrade stands out with its comprehensive educational resources and advanced research tools.

 

Comparison Table: System Graphics and Visualization

Drawing from my extensive experience in the trading world, I've conducted a detailed comparison of eToro with its notable competitors - Plus500, AvaTrade, and XTB - focusing specifically on their system graphics and visualization. This comparison aims to provide a clear perspective on how each platform stands in terms of visual quality, data presentation, and customization capabilities.

Features/Platforms eToro Plus500 AvaTrade XTB
Quality of Visuals 8.5 7.2 8.0 7.8
Data Visualization 8.0 7.5 7.8 8.2
Customization Options 7.0 6.8 7.5 8.0

 

Analysis

  • eToro: Stands out with high-resolution graphics and professional design, though it could benefit from more advanced customization options.
  • Plus500: Offers clear and functional visuals but lacks slightly in customization depth compared to others.
  • AvaTrade: Balances quality visuals with good customization, but its data visualization tools are not as intuitive as eToro's or XTB's.
  • XTB: Excels in data visualization and offers robust customization options, slightly outperforming eToro in this area.

 

Final Thoughts: Is eToro the Right Choice for You?

For traders looking for an accessible, versatile, and secure platform with the added benefit of social trading features, eToro is an unmatched choice. Its commitment to user experience, security, and continuous innovation makes it the optimal platform for both new and experienced traders in the evolving world of online trading.

OVERALL SCORE: 9.34/100

 

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply. Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

Wikitoro author Mike Druttman About Mike Druttman

Mike Druttman, Head of Content at Wikitoro.org, has decades of expertise in marketing communications and business matching. Educated at the CAM Foundation and the Chartered Institute of Marketing, Mike has collaborated with businesses from the UK to Japan. He founded KEYZUNA, bridging Japanese businesses with global innovations. With a diverse background spanning high-tech to hospitality, Mike's articles at Wikitoro reflect his vast knowledge and unique perspective.

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