eToro Heloïse Greeff

Written by Nick Zelver

Fact checked by Mike Druttman

Updated Feb, 2025

Dr. Heloïse Greeff isn’t just another name in the eToro trading community—she’s a trailblazer. As the platform’s first female Elite Pro Popular Investor, her portfolio ranks among the most copied on eToro and has drawn the attention of over 175,000 followers.

Background and Expertise

Born and raised in South Africa, Dr. Greeff’s path into the field of finance took an unconventional route. She started out as a mechatronics engineer, later moving to the UK as a Rhodes Scholar to pursue an MBA and a PhD in machine learning at the University of Oxford.

Her interest in the stock market kicked off in 2016, shortly after completing her MBA at Oxford Saïd Business School. That’s when she joined eToro where she combined her technical background with a passion for investing.

Investment Strategy

Dr. Greeff is all about data-backed decision-making. Armed with expertise in machine learning and artificial intelligence, she applies these tools to her investment strategy and favors long-term growth over quick wins.

Her philosophy? Understand the technology before you invest in it. She looks beyond hype and focuses on industries where disruptive innovations can achieve widespread adoption.

A great example? Her interest in blockchain technology, not just for crypto but for its broader applications in various sectors.

Educational Initiatives

Dr. Greeff doesn’t just trade—she teaches. Passionate about financial literacy, she shares insights on finance, savings, and investments through her YouTube channel.

Want to understand copy trading or how eToro’s Popular Investor program works? She’s got you covered. Her "eToro Basics" series on Instagram breaks down complex concepts and answers the most common questions in a way that’s easy to grasp.

For those looking to explore the trading field with a smarter, more informed tactics, Dr. Heloïse Greeff is the expert to follow.

Media Features

Dr. Heloise Greeff’s use of AI in investment management has caught the attention of some of the biggest names in financial media. You’ll find her analysis and strategies featured in the following:

• Bloomberg
• The Economist
• This Is Money
• Business Insider
• The Times

How to Follow Greeff?

Want to stay updated on Greeff’s latest trades and insights? You can add her to your watchlist in just a few clicks. Here’s how:

1. Head over to her eToro profile.
2. Click the “+” icon next to the Copy button.
3. A list of watchlist categories will appear—select one or create your own custom watchlist.

That’s it! Now you’ll have a front-row seat to her latest trading activity and updates.

How to Copy Greeff’s Trades?

If you’re ready to mirror Greeff’s trading strategy, you’ll need an eToro account. Don’t have one? No problem—the signup process takes less than a minute.

Sign up on eToro with your username, email, and password. Complete the verification process and make an initial deposit to fund your account.

Once you have a verified account with enough funds, follow the basic process below:

1. Visit her eToro profile: etoro.com/people/rubymza
2. Click the “Copy” button—this will open a settings window.
3. Enter the amount you’d like to allocate for copying her trades.
4. Customize your copy settings (a. Set a stop-copy limit to automatically exit if the copy value drops below a specific amount. b. Check “Copy Open New Trades” to automatically replicate any future positions Greeff opens.)
5. Click “Copy” to confirm.

And you’re done! Now, any move Greeff makes will be mirrored in your portfolio. This will allow you to trade like the pros—without lifting a finger.

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

This communication is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Past performance is not an indication of future results.

Copy Trading does not amount to investment advice.  The value of your investments may go up or down.  Your capital is at risk.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which hasbeen prepared by our partner utilizing publicly available non-entity specific information about eToro.