If you’re new to Bitcoin, starting with $50 to $500 is a reasonable range, enough to get exposure without overcommitting. It all depends on your budget and how much risk you're comfortable with. And no, you don’t need a full coin. Platforms like eToro let you buy fractions, even starting at $10.
Here’s how to figure out what works for you:
Bitcoin doesn’t move in straight lines. It surges, dips, then does it all over again. So ask yourself: “If this drops 50% tomorrow, will I regret it?” If yes, shrink the number.
If you’re new to crypto, think of your first Bitcoin buy as training wheels. Drop in with a small amount (say, $20, $50, or $100) and use it to figure out the basics without stressing over swings.
eToro lets you grab a piece of Bitcoin starting at just $10. That’s enough to see how things work without diving in headfirst. Once you’ve got the hang of it, scaling up gets a whole lot easier.
Most investors cap crypto exposure at 1–5% of their total assets. That keeps risk in check while still giving you some upside if things take off.
Some seasoned folks go higher (up to 10%), but that’s a decision you work up to, not where you start.
Trying to time the perfect buy? Don’t bother. A smarter move is dollar-cost averaging: putting in a fixed amount each week or month. It flattens out the volatility and removes the pressure of getting it “right.”
Are you in for the long run, or chasing quick gains? Bitcoin’s potential rewards come with more risk, especially over short timeframes.
Make sure your crypto investment fits within your larger plan like retirement, savings, or whatever else you’re building.
There’s no magic number here. I’d say start with something small: low enough that you’re not losing sleep over it, but high enough that you’re actually invested.
Personally, I think the most important thing is staying sharp, knowing your risk tolerance, and only adding more when it genuinely feels right.
eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.
Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 61% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
This communication is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Past performance is not an indication of future results.
Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.
Crypto investments are risky and highly volatile. Tax may apply. Understand the risks here https://etoro.tw/3PI44nZ.
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which hasbeen prepared by our partner utilizing publicly available non-entity specific information about eToro.
About Mike Druttman
