eToro Countries

Written by Mike Druttman

Reviewed by Nadav Zelver

Overview of eToro's Global Presence

eToro has significantly expanded its global reach as a renowned social trading and investment platform. As of June 30, 2023, the platform boasts a staggering 33.4 million registered users worldwide, a testament to its growing popularity and influence in the financial trading sector. This article is a culmination of my extensive research, drawing from updated and reliable sources to present the most current snapshot of eToro's global operations.

Country-Specific Regulations and Compliance

Fact: eToro adheres to financial regulations across different countries. So, when you sign up for a trading account, you are assigned to a specific eToro entity, regulated by a financial authority that's relevant to your location. This process is seamlessly integrated into the sign-up procedure on the website or app, which automatically detects your location and indicates the specific entity and regulator governing your account.

Regulatory Entities:

• United Kingdom: eToro (UK) Ltd, authorised and regulated by the Financial Conduct Authority (FCA).
• Europe: eToro (Europe) Ltd, authorised and regulated by the Cyprus Securities Exchange Commission (CySEC).
• Australia: eToro AUS Capital Limited, regulated by the Australian Securities & Investments Commission (ASIC).
• Seychelles: eToro (Seychelles) Ltd, licenced by the Financial Services Authority Seychelles (FSAS).
• USA: eToro USA LLC, a registered Money Services Business (MSB) with the Financial Crimes Enforcement Network (FinCEN).

Stats: Funded Accounts by Region

This statistic provides a revealing insight into the geographical distribution of funded accounts on eToro, based on the latest figures. It highlights that the majority their funded accounts are concentrated in Europe and the UK, accounting for a substantial 73% of the total. This dominance underscores the platform's strong presence and popularity in these regions.

The Asia Pacific region follows with 12%, indicating a significant, albeit smaller, user base. The Americas contribute 11%, reflecting a notable presence in this vast region. Lastly, the Middle East and Africa together account for 4%, suggesting emerging markets with potential for growth. These figures collectively offer a clear picture of eToro's global reach and regional market penetrations.

Global Footprint

eToro's global footprint is extensive, with a presence in numerous countries. Key locations include the USA, UK, Netherlands, Denmark, Ukraine, Cyprus, Belgium, Israel, Gibraltar, Spain, Germany, Malta, Italy, UAE, Singapore, France, Seychelles, and Australia. Each of these countries hosts either a local office, a mobile development office, an R&D center, or a combination of these.

List of Supported Countries

eToro's services are available in a wide range of countries and territories, including:

*Note: eToro cannot provide service to US citizens residing outside the USA due to regulatory reasons.

New Brokerage Account in Europe by 2025

Looking towards the future, eToro is set to further expand its influence in Europe. By 2025, the platform is expected to see a significant increase in both current investors and new joiners across various European countries.

For instance, Germany is projected to have a total of 3.8 million users, with 57% being current investors and 43% new joiners. The UK follows with 2.5 million users, with a higher percentage of current investors at 65%.

Other notable countries include Italy, Spain, Sweden, the Netherlands, Finland, Denmark, Poland, Switzerland, Norway, Austria, Romania, and the Czech Republic, each showing promising growth in eToro's user base.

Source: eToro client survey, Oliver Wyman analysis

This expansion reflects eToro's strategic focus on tapping into the market growth and potential in Europe, positioning itself as a leading player in the online investment and trading industry.

Key Takeaways

eToro's global presence and adherence to country-specific regulations underscore its commitment to providing a secure and compliant trading environment for its users worldwide. With its expanding footprint and strategic initiatives, this brokerage firm is well-positioned to continue its growth trajectory in the global financial trading market.

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 61% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

This communication is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Past performance is not an indication of future results.

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eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which hasbeen prepared by our partner utilizing publicly available non-entity specific information about eToro.