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Wikitoro author Mike Druttman Written by Mike Druttman
Wikitoro fact checker Nick Zelver Fact checked by Nick Zelver
Updated Feb, 2024

Overview of eToro's Global Presence

eToro has significantly expanded its global reach as a renowned social trading and investment platform. As of June 30, 2023, the platform boasts a staggering 33.4 million registered users worldwide, a testament to its growing popularity and influence in the financial trading sector. This article is a culmination of my extensive research, drawing from updated and reliable sources to present the most current snapshot of eToro's global operations.

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76% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

 

Country-Specific Regulations and Compliance

Fact: eToro adheres to financial regulations across different countries. So, when you sign up for a trading account, you are assigned to a specific eToro entity, regulated by a financial authority that's relevant to your location. This process is seamlessly integrated into the sign-up procedure on the website or app, which automatically detects your location and indicates the specific entity and regulator governing your account.

 

Regulatory Entities:

  • United Kingdom: eToro (UK) Ltd, authorised and regulated by the Financial Conduct Authority (FCA).
  • Europe: eToro (Europe) Ltd, authorised and regulated by the Cyprus Securities Exchange Commission (CySEC).
  • Australia: eToro AUS Capital Limited, regulated by the Australian Securities & Investments Commission (ASIC).
  • Seychelles: eToro (Seychelles) Ltd, licenced by the Financial Services Authority Seychelles (FSAS).
  • USA: eToro USA LLC, a registered Money Services Business (MSB) with the Financial Crimes Enforcement Network (FinCEN).

 

Stats: Funded Accounts by Region

This statistic provides a revealing insight into the geographical distribution of funded accounts on eToro, based on the latest figures. It highlights that the majority their funded accounts are concentrated in Europe and the UK, accounting for a substantial 73% of the total. This dominance underscores the platform's strong presence and popularity in these regions.

 

The Asia Pacific region follows with 12%, indicating a significant, albeit smaller, user base. The Americas contribute 11%, reflecting a notable presence in this vast region. Lastly, the Middle East and Africa together account for 4%, suggesting emerging markets with potential for growth. These figures collectively offer a clear picture of eToro's global reach and regional market penetrations.

 

Global Footprint

eToro's global footprint is extensive, with a presence in numerous countries. Key locations include the USA, UK, Netherlands, Denmark, Ukraine, Cyprus, Belgium, Israel, Gibraltar, Spain, Germany, Malta, Italy, UAE, Singapore, France, Seychelles, and Australia. Each of these countries hosts either a local office, a mobile development office, an R&D center, or a combination of these.

eToro global footprint
Country Branch Organization
USA Local office Financial Industry Regulatory Authority (FINRA)
UK Local office Financial Conduct Authority (FCA)
Netherlands   De Nederlandsche Bank
Denmark   Danish Blockchain Lab
Ukraine R&D center  
Cyprus Local office Cyprus Securities and Exchange Commission (CySEC)
Belgium Mobile development office  
Israel Headquarters and main R&D center  
Gibraltar Local office Gibraltar Financial Services Commission (GFSC)
Spain   Comisión Nacional del Mercado de Valores (CNMV)
Germany Local office  
Malta Local office Malta Financial Services Authority (MFSA)
Italy   Organismo Agenti e Mediatori (OAM)
UAE Local office Abu Dhabi Global Market (ADGM)
*application in process
Singapore Local office Monetary Authority of Singapore (MAS)
*application in process
France   Autorité des Marchés Financiers (AMF)
Seychelles   Financial Services Authority Seychelles (FSA)
Australia Local office Australian Securities and Investments Commission (ASIC)

 

List of Supported Countries

eToro's services are available in a wide range of countries and territories, including:

eToro supported countries per region
Region Countries
Europe & UK Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Guernsey, Hungary, Iceland, Ireland, Isle Of Man, Italy, Jersey Island, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK
Asia-Pacific Australia, Bangladesh, French Polynesia, Macau, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Americas Argentina, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, French Guiana, Guadeloupe, Hong Kong, Martinique, Mexico, Peru, Uruguay, USA
Middle East & Africa Bahrain, Israel, Kuwait, Mayotte, Oman, Qatar, Reunion Island, Seychelles, South Africa, UAE

*Note: eToro cannot provide service to US citizens residing outside the USA due to regulatory reasons.

 

New Brokerage Account in Europe by 2025

Looking towards the future, eToro is set to further expand its influence in Europe. By 2025, the platform is expected to see a significant increase in both current investors and new joiners across various European countries.

For instance, Germany is projected to have a total of 3.8 million users, with 57% being current investors and 43% new joiners. The UK follows with 2.5 million users, with a higher percentage of current investors at 65%.

Other notable countries include Italy, Spain, Sweden, the Netherlands, Finland, Denmark, Poland, Switzerland, Norway, Austria, Romania, and the Czech Republic, each showing promising growth in eToro's user base.

Country Current Investors New Joiners - Market Growth New Joiners - Additional Potential Total
Germany 57% 15% 28% 3.8 million
UK 65% 18% 16% 2.5 million
  35% 18% 47% 4.3 million
Italy 42% 12% 46% 2.6 million
Spain 51% 12% 37% 1.7 million
Sweden 64% 13% 24% 1 million
Netherlands 67% 22% 11% 0.8 million
Finland 64% 22% 24% 0.5 million
Denmark 64% 13% 24% 0.4 million
Poland 47% 13% 38% 0.6 million
Switzerland 55% 11% 34% 0.4 million
Norway 64% 13% 24% 0.3 million
Austria No data No data No data 0.3 million
Romania No data No data No data 0.3 million
Czech Republic No data No data No data 0.2 million

Source: eToro client survey, Oliver Wyman analysis

This expansion reflects eToro's strategic focus on tapping into the market growth and potential in Europe, positioning itself as a leading player in the online investment and trading industry.

 

Key Takeaways

eToro's global presence and adherence to country-specific regulations underscore its commitment to providing a secure and compliant trading environment for its users worldwide. With its expanding footprint and strategic initiatives, this brokerage firm is well-positioned to continue its growth trajectory in the global financial trading market.

 

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply. Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

 

Wikitoro author Mike Druttman About Mike Druttman

Mike Druttman, Head of Content at Wikitoro.org, has decades of expertise in marketing communications and business matching. Educated at the CAM Foundation and the Chartered Institute of Marketing, Mike has collaborated with businesses from the UK to Japan. He founded KEYZUNA, bridging Japanese businesses with global innovations. With a diverse background spanning high-tech to hospitality, Mike's articles at Wikitoro reflect his vast knowledge and unique perspective.

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