Is It Too Late to Buy Bitcoin in 2025?

Written by Mike Druttman

Reviewed by Nadav Zelver

No, it’s not too late to buy Bitcoin in 2025. After the halving, BTC has held strong and interest hasn’t slowed. If you’ve got a plan and understand the risks, there’s still time to get in. You can buy or trade Bitcoin easily using eToro.

Primary drivers

Here’s what’s shaping the Bitcoin market in 2025:

• More ways to use it – Bitcoin’s no longer just a speculative asset. More businesses and platforms now accept it for payments, subscriptions, and services.
• Big players are still buying – Institutional interest hasn’t slowed. Funds, ETFs, and global corporations continue adding Bitcoin to their balance sheets.
• Scarcity remains a key driver – There will only ever be 21 million Bitcoin. That fixed supply continues to influence its long-term value narrative.

But let’s be real: Bitcoin’s still volatile

Headlines, government decisions, or sudden market shifts can swing prices fast. If you’re thinking about buying in, ask yourself:

How much can you afford to lose? And how long are you planning to hold?

Long-term holders tend to weather the storms better.

Buying Bitcoin via eToro

If you’re ready to go ahead, platforms like eToro make it simple:

Open an account, fund it, and buy Bitcoin directly. No need to stick with just CFDs. You can even move your crypto to a secure wallet if you prefer off-platform storage.

The question isn’t whether it’s “too late.” It’s about what you want from your portfolio and how Bitcoin fits into it. You’re not early. But you’re also not shut out.

So here's my take on this matter: Stay curious, track the trends, and make your move based on what fits your goals.

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 61% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

This communication is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Past performance is not an indication of future results.

Copy Trading does not amount to investment advice.  The value of your investments may go up or down.  Your capital is at risk.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

Crypto investments are risky and highly volatile. Tax may apply. Understand the risks here https://etoro.tw/3PI44nZ.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which hasbeen prepared by our partner utilizing publicly available non-entity specific information about eToro.