Wikitoro author Mike Druttman Written by Mike Druttman
Wikitoro fact checker Wikitoro Team Fact checked by Wikitoro Team
Updated Mar, 2024

To purchase Alibaba stock on eToro, begin by logging into your eToro account or signing up if you're a new user. Next, use the search bar to look for "Alibaba" or its ticker symbol "BABA," and select the Alibaba option under the Markets category. Click on the "Trade" button, then enter the amount you wish to invest. Adjust your stop-loss, leverage, and take-profit settings according to your investment strategy, and finally, click "Open Trade" to complete the transaction.

Buy Alibaba Stock!

76% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.


My Alibaba Investment Journey

Investing in Alibaba, a giant in e-commerce, technology, and cloud computing, has always intrigued me. For those looking to invest in Alibaba (BABA) stocks, eToro presents a convenient and accessible platform and the great thing about it is that you'll be able to buy real BABA shares. In this guide, I share a detailed, step-by-step approach to trading this particular stock, based on my personal experience.


Basic Steps to Buy Alibaba Shares

Here's how you can invest in Alibaba stocks on this platform:

  1. Account Setup: For newcomers, the registration process is smooth and user-friendly. Just visit their website or app to create an account. Existing users can simply log in.
  2. Finding Alibaba: Use the search bar to type in "Alibaba" or its ticker symbol "BABA". Once you find Alibaba under the 'Markets' section, click on the "Trade" button.
  3. Investment Amount: Decide your investment amount, remembering that this broker allows investments as low as $10. This enables the purchase of fractional shares, ideal for high-value stocks like BABA.
    Entering Alibaba stocks investment amount on eToro
    Entering Alibaba stocks investment amount on eToro
  4. Leverage Settings: Maintain the leverage at x1 for purchasing actual stocks. Increasing eToro leverage shifts your investment to Alibaba stock CFDs, which carries a different risk profile.
    Setting eToro Alibaba stocks trade parameters
    Setting eToro Alibaba stocks leverage trade to X1
  5. Trade Adjustments: Set your stop-loss and take-profit parameters according to your trading strategy. These tools are vital for risk management and achieving your investment goals. 
    Setting eToro Alibaba stocks trade parameters
    Setting eToro Alibaba stocks trade parameters
  6. Submitting the Order: To finalize your purchase, click "Open Trade". Your investment in eToro Alibaba shares is now complete.
    Executing eToro Alibaba stocks trade
    Executing eToro Alibaba stocks trade

Personal Insights and Key Takeaways

From my experience, investing in Alibaba on the platform is a seamless and adaptable process. The platform is also flexible as it allows me to trade both on the app and web interface, catering to my needs on-the-go or during in-depth research sessions.

💡 And did you know?

The steps outlined for buying Alibaba shares apply broadly across various stocks on this broker, so you can diversify your portfolio effectively. Understanding these fundamentals has enabled me to explore and invest in a range of stocks, enhancing my investment strategy.

Overall, my Alibaba stock buying journey with this broker has been enlightening and rewarding. I hope this guide serves as a helpful resource for those embarking on their investment path, particularly in BABA stocks. With eToro's straightforward system, you’re well-equipped to make informed investment decisions in the dynamic world of stock trading.


eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply. Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

Wikitoro author Mike Druttman About Mike Druttman

Mike Druttman, Head of Content at, has decades of expertise in marketing communications and business matching. Educated at the CAM Foundation and the Chartered Institute of Marketing, Mike has collaborated with businesses from the UK to Japan. He founded KEYZUNA, bridging Japanese businesses with global innovations. With a diverse background spanning high-tech to hospitality, Mike's articles at Wikitoro reflect his vast knowledge and unique perspective.

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76% of retail investor accounts lose money